Entireti Revamps Managed Account Platform with Salita Portfolio Services
Entireti Revamps Managed Account Platform with Salita Portfolio Services
1
Entireti has revamped its managed account offering following its acquisition of Australian Unity’s financial advice business, launching the Salita Portfolio Services.
This new service aims to cater to both licensed and self-licensed practices, encompassing Fortnum Private Wealth, Personal Financial Services, Akumin (formerly AMP licensees), and Entireti Alliances, its newly branded self-licensed service operations.
The Salita Portfolio Services were previously known as PFS Investment Management, a part of Personal Financial Services that Entireti acquired from Australian Unity in late 2023. Following this acquisition, Entireti was established to serve as the primary parent company overseeing the various licensee entities. This strategic move positions Entireti as the dominant player in the Australian licensee market, concluding an era of institutional control over financial advice licensees with its acquisition of AMP’s licensee business.
The refreshed service is bolstered by the expertise of Lonsec Investment Solutions, now operating under the Evidentia Group. Entireti's robust investment and research team, including John Carnavale and recently appointed chief investment officer Aman Ramrakha, plays a critical role in supporting Salita’s offerings. The investment committee, under the leadership of independent chair Nigel Douglas, harnesses extensive experience from sectors like van Eyk, Perpetual Private, and ANZ Wealth.
The launch of Salita Portfolio Services comes at a time when managed accounts are increasingly seen as key revenue drivers for licensees. This is highlighted by research from CoreData, indicating the rising significance of managed accounts and equity partnerships. The recent census by the Institute of Managed Account Professionals and Milliman reports that the managed account sector has surged to $256.24 billion in funds under management, marking impressive growth from the previous year.
Salita Portfolio Services aims to deliver a suite of actively managed, cost-efficient separately managed accounts (SMAs), with options spanning accumulation, retirement, and direct equities. Additionally, it provides portfolio management services tailored to develop bespoke private-label SMAs that align with individual client needs. This comprehensive approach supports practices within Entireti’s network, managing an impressive $5 billion in funds under management.
Looking ahead, the introduction of Salita underscores Entireti’s commitment to innovation and adaptability in the ever-evolving managed accounts landscape. As the sector continues to expand, Entireti’s strategic positioning through Salita is expected to enhance its competitive edge while offering substantial value to its client base and affiliated practices.
Published:Thursday, 2nd Oct 2025 Source: Paige Estritori
The Reserve Bank of Australia (RBA) has decided to maintain the cash rate at 3.60% during its September 2025 policy meeting. This decision follows three rate cuts earlier in the year and reflects the central bank's cautious approach in response to persistent inflation in the services sector and stable employment levels. - read more
The Commonwealth Bank of Australia (CBA) has announced a record full-year cash profit of A$10.25 billion for the fiscal year ending June 30, 2025. This milestone reflects a 4.2% increase from the previous year's profit of A$9.84 billion and surpasses analyst expectations. - read more
The Australian mortgage market experienced a significant uplift in the fiscal year 2025, with new property-backed loans increasing by 6.8% compared to the previous year. This growth is primarily attributed to recent interest rate cuts, improved housing affordability, and enhanced support for first-time homebuyers. - read more
The 2025 Sydney Boat Show, held from August 14 to 17 at the Sydney Showground in Sydney Olympic Park, concluded with impressive results, attracting 23,525 attendees. This year marked a significant evolution for the show, which moved to Sydney Olympic Park to enhance its 56-year legacy as a premier event in the Australian boating industry. - read more
Welcome to a beginner's guide to saving for your first car! Buying a car for the first time is an exciting journey, filled with anticipation and, sometimes, a bit of anxiety. Rest assured, you are not alone on this path. Many Australians have taken these steps before you, and with the right strategies, you can turn this experience into a rewarding achievement. - read more
Welcome to our comprehensive guide on business car loans! Whether you're an entrepreneur or a small business owner in Australia, understanding the ins and outs of vehicle loans can be immensely beneficial. Our goal is to provide you with practical insights and tips to navigate the financial landscape with ease. - read more
In the world of personal finance, a credit score plays a pivotal role in determining your borrowing power. But what exactly is a credit score? Simply put, it's a numerical representation of your creditworthiness, based on an analysis of your credit files. This score helps lenders assess the risk of lending you money or extending credit. - read more
Refinancing your car loan can be a game changer for your financial health. But what exactly does it mean? In simple terms, refinancing involves replacing your current car loan with a new one, usually to secure better interest rates or more favorable terms. - read more
Knowledgebase
Fixed-Rate Mortgage: A mortgage loan where the interest rate remains the same for the entire term of the loan.
